ABB Labs Ascend

Your Independent Advantage

Patients are trusting eye care providers like you to recommend the right lens for them. In fact, 83% of patients don't know their lens brand.* By recommending Ascend, a new line of high-performance lenses from the trusted experts at ABB Labs, you can launch your practice to greater heights of care — and profitability. Choose to Ascend, for ECPs who want their brand to be center stage.

*According to an independent study of 1,001 current eyeglass wearers conducted by ABB Optical Group. Data on file.

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Independent

Ascend puts the needs of independent eye care providers first. By offering high-quality products that equip them to elevate their practice, Ascend shares the values that make ECPs special: self-sufficiency and a drive to serve others.

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High-Performance

Ascend leverages the extensive expertise and excellent craftsmanship of ABB Labs to bring only the highest quality lens products to ECPs. With features comparable to big brands at an independent price point, Ascend is where ECPs turn for high-performance products.

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Profitable

From competitors to costs, ECPs know their practices’ challenges well. By offering high-performance products with a better margin than the big-name brands, Ascend is the ally that helps them elevate and overcome. With Ascend by their side, ECPs have the power to build their practice how they choose.

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Explore Ascend High-Performance Progressive Lenses

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Launch your practice to greater heights. Choose to Ascend.
Exclusively available from ABB Labs, the independent lab network with the highest satisfaction among ECPs.

Your Independent Advantage

Explore Ascend High-Performance Progressive Lenses

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