Abby Learn More copy

Abby by ABB Optical, is a free online contact lens ordering platform where patients and doctors can order from every manufacturer and get free shipping. 

At ABB Optical, we believe the best and only way to help eye care providers, is to keep the doctor-patient relationship at the center of eye health.

And now, with Abby, reordering contact lenses via text message!

Did YOU KNOW...

  • 62% of patients don’t REORDER from their eye doctor
  • 40% of patients walk out with an Rx, WITHOUT purchasing
  • The current industry average of patients who order Annual Supply is only 20%
  • The time it takes to create a contact lens order is 12 minutes (not including follow up with the patient).

Abby can change that with:

  • An easy, single online ordering platform for you AND your patients
  • Access to contact lenses from every major manufacturer
  • Free shipping direct to patients and hassle-free returns
  • Ability track the order status and shipment of every purchase
  • Access to our entire inventory, across all ABB's distribution centers
  • Insightful reporting and metrics with the Performance Dashboard
  • Patients can easily place orders through text messages, making the process faster and more convenient than ever before.

What Abby has done so far!*

  • Annual Supply of ECPs using Abby is 33%
  • Time savings of DTP 68% ($10K)
  • With Abby, the average order takes 4 minutes or less
  • Abby Customers’ sales with ABB are up 9% over Non-Abby Customers
  • Abby Reorder rate is 24% (Email Only; Text TBD)
  • 9x or more sales growth than non-Abby users
  • 50% or more increase in DTP usage than Non-Abby users

    *Individual results vary. Supporting data from ABB Optical available.
Abby helps ECPs increase contact lens sales
Spend more quality time with your patients!
Abby helps you spend more time with customers
Signing your patients up to Abby is super EASY!
Abby helps ECPs increase contact lens sales copy
Increase contact lens recapture rates!
Abby helps you retain patients and keep them satisfied
Increase patient loyalty and satisfaction!

At ABB Optical, we believe the best and only way to help eye care providers, is to keep the doctor-patient relationship at the center of eye health.
Make the switch today, to a FREE online contact lens ordering platform for YOU and Your Patients!

Doctor Testimonials


Abby helps us strengthen the relationship between our practice and our patients by making it easy for them to order their contacts through us and get free delivery!

Juan Menjivar OD circle 4-1
Juan Menjivar, O.D

Ritz & Johnson Fashion Eye Care

Ordering contact lenses online has definitely grown over the past few years and with Abby, we can finally compete with online retailers and have more time to spend with our patients!

Dr Andrew Rothman circle
Andrew Rothberg, O.D.

Eagle Eye Vision Care

Learn More About What Abby Can Do For YOU!

Abby In the News!